The UK’s best restaurant

Moor Hall Restaurant

Two Michelin starred Moor Hall, in Aughton, Lancashire, is one of the UK’s most important listed buildings and has been given a new lease of life. Dating from the mid-sixteenth century, this grade II* listed house is home to the restaurant of award winning chef, Mark Birchall. Within a year the restaurant received its first Michelin star and a second the following year. Recently Moor Hall has been crowned the best restaurant in the UK.

What I did 

Branding / Guidelines / Art direction / Typeface design / Menus / Wine lists / Signage

moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd

Referenced on the building and also carved into a tree in the grounds was a stag, which was also on the coat of arms for the area, and so it seemed only natural that this should appear in the logo. The type design was inspired by the original Tudor wall patterns uncovered during the restoration.

moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd

After only two years in business Moor Hall in Lancashire achieved, not one but, two Michelin stars and was crowned best restaurant in the UK at the National Restaurant Awards 2019.

moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd

The new logo and typeface features throughout the building in many different formats – from a wax seal on your menu to bespoke brass signage on the restaurant's bedrooms.

moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd

Mark likes his food to look natural and organic and commissioned bespoke tableware to complement this. For the stationery, menus and wine list we used paper that was made from hops that were left over from a beer making process.

moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant branding and menu design by Leeds based Freelance Designer Neil Holroyd
moor hall restaurant logo design by Leeds based Freelance Designer Neil Holroyd
Collaborators: Photography: Mark Bristol, Adrian Ray, Infinite3D
© 2020 Neil Holroyd