Polaris Bikewear
Everything but the bike
About the project
When the new sport of mountain biking came on the scene, so did Polaris Bikewear. In those days it was a bobbled wooly jumper and a pair of old shoes. Since then they’ve come a long way. Still based in the Peak District but now a major designer and manufacturer of everything you need for a ride, whether that’s mountain biking, road biking or commuting.
Role
Branding
Brand Guidelines
Product Branding
Art Direction
Advertising
Positioning
Packaging
Copywriting
Website
Exhibitions
POS
Collaborators
Web development
Les Aubrey
Photography
Chris Davies, Adrian Ray
