Newhey
Creating a carpet brand
About the project
Newhey Carpets is a leading British designer and manufacturer of carpets for the hospitality and leisure sectors. Following a brand review and new strategy – aimed at positioning the company towards interior designers and specifiers – I redesigned everything – from the logo to literature and from product books to the website, and continue to produce innovative solutions for the company.
Role
Branding
Brand Guidelines
Art Direction
Positioning
Brochures
Packaging
Website
eBooks
Advertising
Copywriting
Collaborators
Web development
Les Aubrey, Griff
Photography
Adrian Ray
Copywriting
Tony Gamble
Client testimonial
“The new brand is a great success, with turnover up more than 20% and our marketing collateral and website referenced by competitors as best in class.”
Howard Whitehead, Managing Director, Newhey Carpets
