Building champions
Jamie Peacock MBE
Jamie Peacock is a rugby league legend, winning 49 England and Great Britain caps and nine super league titles amongst his many achievements on the pitch. Since retiring from playing he has brought his unique leadership qualities to the world of business and now delivers his ‘Building Champions’ programme for many blue chip organisations.
Scope of work
Branding / Illustrations / Book design / Presentation materials


I helped Jamie define his offering and created a bespoke training book – received and used by each candidate throughout their programme. As a nod to his sporting heritage, each book came with a bound-in bookmark made from one of Jamie's boot lace.




“The book is brilliant! Suggesting using my bootlaces as a book mark for my Building Champions mentoring book is a perfect example of Neil’s skill!”
Jamie Peacock MBE



