Polaris Bikewear

Everything but the bike

When the new sport of mountain biking came on the scene, so did Polaris Bikewear. In those days it was a bobbled wooly jumper and a pair of old shoes. Since those days they’ve come a long way. Still based in the Peak District but now a major designer and manufacturer of everything you need for a ride, whether that’s mountain biking, road biking or commuting.

I was brought in to look at repositioning the brand and bring it up to date. This meant working across the output of everything – from a brand refresh and positioning, to consumer advertising and packaging, to a new ecommerce website.

Scope of work
– Branding 
– Guidelines 
– Product brands
– Art direction
– Positioning 
– Brochures
– Packaging
– Copywriting
– Website
– Exhibitions
– POS
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“For the first time in our history we have hit, and exceeded, all of our sales targets.”

Oli Green, Key Accounts Manager, International Sales and Marketing, Polaris Bikewear
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Collaborators: Photography: Chris Davies, Adrian Ray  Web development: Les Aubrey
Collaborators: Photography: Chris Davies, Adrian Ray  Web development: Les Aubrey
Collaborators: Photography: Chris Davies, Adrian Ray  Web development: Les Aubrey
Collaborators: Photography: Chris Davies, Adrian Ray  Web development: Les Aubrey
Collaborators: Photography: Chris Davies, Adrian Ray  Web development: Les Aubrey

Let's work together +44 (0)7867 787017    neil@neilholroyd.studio 

Let's work together +44 (0)7867 787017    neil@neilholroyd.studio 

Let's work together +44 (0)7867 787017    neil@neilholroyd.studio 

Let's work together +44 (0)7867 787017    neil@neilholroyd.studio 

© 2020 Neil Holroyd